LABEL & PACKAGING GROUP
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Disruptive technology: Digital print finds its niche
By Jim Chrzan, VP Content/Brand Strategy, PMMI Media Group
From dog treat pouches that feature a picture of your pooch to a personalized bottle of vodka celebrating your 21-year old daughter’s birthday, customizable messaging on packaging is driving bold brand owners to embrace digital printing. All package types--flexible, rigid, metal, cartons, and labels--are being employed in the digital revolution.
Similarly, the challenge of e-commerce corrugated boxes meeting the lofty goal of replacing the store shelf and still delivering the branding experience is another prime driver for adoption of digital printing.
Many convertors, large and small, have bought into digital, but there is a long learning curve (from 8 to 18 months) and the market is just beginning to see some spectacular results that challenge norms and ignite the brand owner’s imagination. Many of these success stories were embedded in presentations at Smithers Pira’s Digital Print for Packaging 2018, in Schaumburg, IL June 4-5. ...(Read More)
Profiting from Print Embellishment
The key to justifying the cost of digital printing is demonstrating the ROI of digital printing: an outcome accomplished by adding value to the printed sheet. That’s the purpose of print embellishment, and in this must-attend webinar, you’ll discover how to bring this dimension of profitability to your digital printing operation.
July 11th l 11:00am PST l FREE
Entries Now Open for the Label Industry Global Awards 2018
The search is underway for the world’s leading pioneers and innovators in the label and package printing industry! Marking 15 years of Label Industry Global Awards, this year there are four prizes up for grabs at the industry’s prestigious Oscars, as the awards honor those organizations and individuals who have excelled in the label and package printing sector through innovation and best practice.
Meat processor upgrades shipping case for superior performance
Custom-cut meat supplier Chicago Meat Authority has recently switched to a new crush-resistant shipping case that also has built-in handles that make it easier to manually palletize.
Digital Printing: Breaking Through to Brands
As printers and converters across the packaging spectrum continue to adopt digital printing, brands from just about every market segment are discovering ways the technology can benefit their businesses.
Takeaways from the 2017 Social Media Marketing Report
Printers may not yet be fully comfortable with social media marketing, but it's critical that they understand the basics. Here are the primary conclusions of "2017 Social Media Marketing Industry Report" just released by the Social Media Examiner to help in that effort.
Microsoft Says 'Mixed Reality' Is the Future, Not VR and AR
It's not VR or AR. Microsoft wants immersive headsets to be as common as a keyboard and mouse and the company is betting on a new concept, Mixed Reality (MR), to get there
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