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SPECIALIZED RESOURCES FOR SPECIALTY PRINTERS


Webinars

Tips for Effective Disaster Recovery Planning
40% of all businesses hit by a disaster close because they had no disaster recovery plan. Learn how to establish disaster recovery and business continuity plans to protect your business from all threats. A disaster recovery plan (DRP) is a set of policies and procedures that enable the organization to quickly recover its I/T infrastructure in the event of a disaster. The business continuity plan (BCP) addresses the risks facing the company to ensure that it is able to function in the event of a disaster.
Thursday, September 28th | 10:00am | FREE for members ($25 non-members)

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Build Great Relationships with Your Customers via Nurture Marketing and Social Media
Learn how to use these methods of direct marketing to acquire and retain customers through repetitive marketing actions. Nurture marketing leverages an e-mail automation tool to send out targeted messages on a periodic basis. Social media marketing calls for the regular posting of relevant content on social media networks, perhaps pointing back blogs, articles, and other information on the website.


October 19th | 10:00am PDT | FREE (non-members $25)

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Videos



Articles

Takeaways from the 2017 Social Media Marketing Report
Printers may not yet be fully comfortable with social media marketing, but it's critical that they understand the basics. Here are the primary conclusions of "2017 Social Media Marketing Industry Report" just released by the Social Media Examiner to help in that effort.

Pokémon Go: The App that Changed the Game for Location-Based Advertising
Brands looking to meaningfully engage with consumers and make use of location data can learn valuable lessons from the app that changed the game for advertisers.

Digital Print for Packaging
The pace is steady and picking up with lots of room for growth.

Microsoft Says 'Mixed Reality' Is the Future, Not VR and AR
It's not VR or AR. Microsoft wants immersive headsets to be as common as a keyboard and mouse and the company is betting on a new concept, Mixed Reality (MR), to get there

Idealliance's XCMYK Specification Improves Expanded Gamut Printing
For many people, color management is like the weather. Everyone talks about it, but no one ever does anything about it. But new machines with new ink sets are turning what was always a tricky issue into an even trickier one.

12 new technologies at interpack for packaging designers
Enhanced flexible packaging, new decorating ideas, digital printing improvements and more await visitors to the largest packaging trade show in the world: interpack.

Is there a market for recycled-content in flexible packaging?
It was a "Eureka!" moment for me when three separate thoughts formed into one new idea about flexible packaging and a possible path in its sustainable future.

SOI Report: Labels, Featuring TLMI's and Coast Label Company's Craig Moreland
Growth in the label segment continues to provide terrific opportunities for distributors to differentiate themselves by solving problems and devising unique products for their customers.

FPA Annual Meeting Shines Spotlight on Flexible Packaging's Future
The Flexible Packaging Association's (FPA) Annual Meeting, held last week in Boca Raton, Fla., demonstrated that as flexible packaging continues its rapid growth, brands and converters are working together to develop innovative flexible packaging solutions with increased functionality, sustainability and graphics.

Opportunities Unfolding: New Technology Hits the Folding-Carton Arena
Innovation within the folding-carton market is helping to deliver opportunity for print providers.


Featured Member Discount Partner

staples

Flexo Label Advantage Group, LLC (FLAG) is a membership buying group concept for the narrow web marketplace and Independent Label Converters. They deliver bottom-line savings to their Members on roll label substrates, inks, tooling, pre-press, digital, shipping, catastrophic recovery, and more. Find out more>>


Continuing Education

To apply for admission go to www.fullcoll.edu and click on APPLY NOW!


Questions?

contact: Dave McCormac

email: dave@piasc.org

phone: 323.728.9500, Ext. 299


© 2017 Printing Industries Association, Inc. of Southern California. All rights reserved.