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March 23rd | 11:00am PST | Free to members (non-members $45)

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Oh! Those seemingly dry, boring reports from accounting must hold compelling business information. Right? Unfortunately, it's in a language quite foreign for many of us. We need an interpreter.

These reports can become powerful competitive tools…but only if you can interpret the data in ways you can use.

Tune in to this webinar presented by Gerry Michael of Falco Sult & Company, who has worked with Graphic Arts firms for over 40 years. Learn how to interpret the information your accounting system gives you in ways that will help you to be a more effective manager. Learn how to convert historical reports into essential management tools to rely on.


  • What areas should you expect your statements to help you with?
  • Financial statements – the real story, and why you should care.
  • Accounting for Decision Support
  • Understand pricing in a competitive market
  • Evaluate Investments in equipment
  • Plan for the future to achieve your goals
  • Reporting for managers
  • Key Performance Indicators ("KPI's") that matter
  • Financial reports that reflect behaviors and change
  • Responsibility accounting

Presented by: GERRY MICHAEL
Gerry Michael, CPA, CMA, MBA, is currently a principal at Falco Sult & Company, a full service accounting and consulting firm. A management consultant since 1970, Gerry has served as both CFO and Controller for a number of firms in private industry, and has worked with firms in the printing industry for more than 40 years. A member of PIA's four West Coast affiliates, including VMA, as well as the Printing Industries Financial Executives, or PIFE, Gerry specializes in bringing financial and accounting tools to his clients in the industry.

Gerry is a frequent speaker, guest columnist and moderator for many industry trade associations and publications including Printing Impressions, Media, Inc., American Printer, and the Seybold Reports. In addition to being a CMA, Gerry has held licenses to practice accounting in Washington, Oregon and California.


contact: Kristy Villanueva


phone: 323.728.9500, Ext. 215

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